Found a really interesting article about pheromones in The New York Times. Soap brand, Dial, hosted a study where they blindfolded nine women and asked them if they would pursue a guy based on scent alone.
Three guys used a body wash with pheromone scents, three used a non-pheromone scent, and the last three just worked up a sweat and used nothing at all.
Identified by American scientists in 1959, pheromones are believed to be part of a chemical communication system that signals reproductive readiness and affects other animal behaviors.
Dial isn’t the first to come up with pheromone-infused products — Paris Hilton claims to use similar ingredients in her 2004 fragrance, and Urban Decay Pocket Rocket lip gloss also has synthesized pheromones embedded into the ink on the lip gloss dispensers, according to the report.
One doctor argues that while scent is a factor of attraction, it doesn’t supersede the visual. Read more about this, and which guy the girls picked here.
It makes me think of products like Axe…does the Axe-effect really work, or genius marketing ploy? Thoughts?