Pheromone infused-soaps?

Testers in the pheromone study
Testers in the pheromone study
Found a really interesting article about pheromones in The New York Times. Soap brand, Dial, hosted a study where they blindfolded nine women and asked them if they would pursue a guy based on scent alone.

Three guys used a body wash with pheromone scents, three used a non-pheromone scent, and the last three just worked up a sweat and used nothing at all.

Identified by American scientists in 1959, pheromones are believed to be part of a chemical communication system that signals reproductive readiness and affects other animal behaviors.

Dial isn’t the first to come up with pheromone-infused products — Paris Hilton claims to use similar ingredients in her 2004 fragrance, and Urban Decay Pocket Rocket lip gloss also has synthesized pheromones embedded into the ink on the lip gloss dispensers, according to the report.

One doctor argues that while scent is a factor of attraction, it doesn’t supersede the visual. Read more about this, and which guy the girls picked here.

It makes me think of products like Axedoes the Axe-effect really work, or genius marketing ploy? Thoughts?



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  1. Well, you know, some guys need all the help they can get in attracting the opposite sex. If a guy smells good, sometimes that makes a lot of difference. I don’t like a guy who reeks of cologne (and believe me, there are plenty who think women like that). But if a little dab’ll do ya, I say go for it. When will it be on the market????
    I read the New York Times article and there was a blurb about lip gloss flash drives that had pheromones in the lip gloss. I want some of those!!!!

    Posted 8.4.09
  2. shyema wrote:

    I think that’s the Urban Decay Pocket Rocket gloss!! they mention that in this article too!

    Posted 8.4.09
  3. Copulins are female pheromones, and they work much better and more reliably than any male pheromone product on the market. Some of our members can tell you stories that you just have to hear to believe…

    Posted 8.9.09
  4. Charline wrote:

    I don’t know about the Axe effect, but you should check out the effects of Alphaero. Get a sample at

    Posted 8.9.09
  5. shyema wrote:

    woah never heard of that before, Charline! Must check it out

    Posted 8.9.09
  6. Bill Bartmann wrote:

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    Posted 9.2.09
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    Posted 10.12.09
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    Posted 10.12.09