For all you fans of Prescriptives cosmetics, it’s time to stock up. The brand will be disappearing off counters soon.
WWD and Reuters are reporting that Estée Lauder is closing production of the Prescriptives brand as soon as January 2010 (or at least until they’ve depleted their stock). The reason? Reuters reports that “the brand’s value was no longer viable in the current market environment.”
It’s probably as good a time as any to finally try their Custom Blend foundation I’ve been hearing about for ages. Or maybe not — don’t want to get too attached now.