A new survey published in The Independent shows men are “increasingly concerned about their looks and invest in products accordingly.”
The article lists out which types of products in the male beauty category are best sellers in China (creams and moisturizers from gf); France (French fragrance brands like Le Male by Jean Paul Gaultier or 1 Million by Paco Rabanne and hydrating/exfoliating face creams from Sephora); and the US.
Seems like guys from the US are into their skin, teeth, and colognes. Top sellers in the fragrance category came out to be the clasics like Acqua di Parma, Dolce & Gabbana’s Light Blue, and Armani’s Acqua di Gio. Sounds about right — I have yet to find a guy who isn’t currently going through — or at least have recently gotten over their — Acqua di Gio phase. Good cologne, but why not expand your horizons to one that, you know, doesn’t smell like every other guy? Hint: Lacoste, Givenchy Pi, Burberry Brit, John Varvatos.
Or Gucci by Gucci for James Franco spoof on his own cologne alone.
BriteSmile’s To Go Accelerator Pen tooth brightener, and Tend Skin (a lotion that prevents razor bumps) were the other best sellers int he male beauty category. Though, the article’s final disclaimer noted that:
“Given that some of the most popular products featured in the men’s section are gift sets, it is very likely that these listings don’t really represent what men shop for but what women shop for their men, while still providing an indicator on international beauty trends.”
OK, so what do guys really shop for when you shop beauty? Because now we know you actually do…