Lime Crime lipsticks test how bold YOU will go

Doe Deere wearing blue lipstick from her line, Lime Crime
Doe Deere wearing blue lipstick from her line, Lime Crime

Model/blogger/makeup artist/entrepreneur Doe Deere recently founded Lime Crime — a new makeup line not meant for the faint of heart. It even has Lipstick Queen’s founder Poppy King gushing: “This is the beginning of something great.”

Deere, who’s based in New York, formulates her own highly-pigmented colors of hard-to-find bold lipstick shades as part of her Candyfuture collection, including a sky blue shade (appropriately named “No She Didn’t,” which she says is the most personality-charged of the bunch); a gothy black (“Styletto“); and a pretty lilac (“D’Lilac“), among others.

Lime Crime's lipstick colors
Lime Crime's lipstick colors

The mix of ten “conventional to couture” shades have already sold out their first batch since their launch last month. Deere even comes up with a story about each lipstick and promises that one coat is enough for an opaque, even coverage. Lime Crime has already seen a celeb following of the likes of Katy Perry and Avril Lavigne. They will add nine shades every month to the line.

The lipstick collection adds on to their just-as-bright “Magic Dust” eye shadows.

OK, so my first question is how do you wear shades so bold?

I scoured for some pictures of celebrities wearing similar shades (though, you can also visit Deere’s blogazine which is updated quite regularly with tips and photographs of models and Deere herself sporting the vivid colors):

Rachel McAdams goes black for T Magazine
Rachel McAdams goes black for T Magazine
Gwen Stefani explores her inner feline. Photo: Doe Deere Blogazine
Gwen Stefani explores her inner feline. Photo: Doe Deere Blogazine
Deere turns to black lips for a goth wedding. Photo: Doe Deere Blogazine
Deere turns to black lips for a goth wedding. Photo: Doe Deere Blogazine

YSL seems to have marked the return to goth black lips with their limited-edition black lip gloss. If you try black lips, keep everything else (eyes and cheeks) understated, advises Deere. The only exception she says is liner. “Stick with liquid or gel eyeliner for maximum darkness and apply thickly in a cat-eye fashion – the more dramatic, the better!”

Don’t forget to use lip liner — a must for black lipstick. See her blog for more tips on wearing black lips. Try Lime Crime’s “Styletto.”

Lady Gaga
Lady Gaga
Rihanna
Rihanna

If you think Lady Gaga‘s style is too eccentric, just think Rihanna went for lavender lips here too and she can never go wrong I say.

Rihanna pairs her lipstick with light eye shadow, and thin black liner. Bronzer complements rather than a rosy blush that would clash. Even Gaga keeps it simple here, letting her lips do the talking. Try “D’Lilac” to imitate the lip color she’s wearing here.

Eva Mendes
Eva Mendes

“Cosmopop” is a lot more opaque than the one Eva Mendes is wearing here, but I still liked the way she wears it simple for day time, and paired with Cleopatra eyes for night time.

Kim Kardashian
Kim Kardashian
Cheryl Cole and Beyoncé
Cheryl Cole and Beyoncé

I’ve been obsessed with finding the perfect fuschia lips since I’ve seen these girls sporting them: done matte by Cheryl Cole who keeps it simple with long lashes and black liner; to a glossier lip like Kim Kardashian whose makeup artist, Troy Jensen, pairs with her signature black smokey eyes; and Beyoncé who shows she isn’t afraid of color by coupling her bright lips it with turquoise eye shadow. Try “Centrifuschia” or a the neon “Countessa Fluorescent.”

Jennifer Lopez early experiments with orange. Photo credit: Mike Guastella/WireImage.com
Jennifer Lopez early experiments with orange. Photo credit: Mike Guastella/WireImage.com
English singer Sarah Harding. Credit: David Feature/Rex Features
English singer Sarah Harding. Credit: David Feature/Rex Features

J. Lo pairs light orange lips with a tawny cheek and bronze eyes. English singer Sarah Harding keeps it simple even with orange lips by keeping the focus on heavily lined eyes and a little gold shimmer on her lids. Try “My Beautiful Rocket.”

R-L: Katy Perry, Drew Barrymore, Zhang Ziyi
R-L: Katy Perry, Drew Barrymore, Zhang Ziyi

Katy Perry, Drew Barrymore, and Zhang Ziyi all show the winged cat-liner and extra long lashes work wonders with girl-next-door pale pink lips. Try the pastel pink, “Great Pink Planet.”

Clockwise: Leighton Meester, Cameron Diaz, Jessica Alba, and Penélope Cruz
Clockwise: Leighton Meester, Cameron Diaz, Jessica Alba, and Penélope Cruz

Red lips exude confidence, and a classic look. While liner and dark shadow might be great for the red carpet, for everyday keep the rest of your makeup toned down if you’re doing red lips. Try “Retrofuturistic.”

Her new M.A.C. campaign aside, something tells me Lady Gaga is going to be all over this. Just watch.

Deere even made a game out of her futuristic lipstick shades, matching certain personalities to different colors:

Which shade are you?
Which shade are you?

Would you try any of the shades from Lime Crime? Which shade do you think describes you best?

Lime Crime lipsticks are $16, and available for purchase at limecrimemakeup.com.

x
Shy

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19 Comments

  1. Jess B. wrote:

    wow this makeup looks like so much fun!

    Posted 11.5.09
  2. Mona wrote:

    Shy, I LOVE this. I would definitely wear Styletto, Centrifuschia, Retrofuturistic and Cosmopop (brown girl colors!) Do you have any availability info?? love your blog, keep up the good work!

    Posted 11.5.09
  3. I’m most commonly found in a shade along the lines of “The Cutie”, which is fairly safe. I’m not sure about the super bright colors…I feel like they only work for photoshoots and on occasion red carpet. I know it’s about confidence, but some things photograph one way but look otherwise in reality.

    Posted 11.5.09
  4. Jessica L. wrote:

    Xenia is a fraud and a scam artist. Google ‘Lime Crime Repackage’ ‘Lime Crime Fraud’ or ‘Lime Crime History’ for the truth about her and her shady past.

    Posted 11.11.09
  5. shyema wrote:

    Um who is xenia?

    Posted 11.12.09
  6. Renee wrote:

    Xenia is the founder of Lime Crime cosmetics. She is also known as Doe Deere. And yes, it’s true that she repackages her eye dusts. I’m not sure about her lipsticks, but I read a review that they were cakey and stained your lips. I wouldn’t trust her or buy her cosmetics. There are many articles and blogs about her past. You can buy her products if you want, but just make sure to do your homework and get more information about her or any other person you buy from.

    Posted 11.12.09
  7. shyema wrote:
    Posted 11.12.09
  8. MadMad wrote:

    Jessica L…I don’t understand the motivation behind your cyber bullying…maybe you’re just jealous of the success she has? Whatever it is I suggest you stop because its repulsive and offensive.
    Lime Crime products work fantastic as I’m sure her massive readership and fan bass will tell anyone with half a brain.

    Posted 11.17.09
  9. PaintHead wrote:

    I know it seems like it’s the same two dumbies writing comments on every post about this isssue. HATERS. LC is great i love it and use it and people need to stop writing such silly things without knowing anything.

    Posted 11.18.09
  10. Allison wrote:

    Hahaha, Paint Head, and you’re doing the same as the supposed ‘haters’.

    Trawling the internet for every post criticizing your Unicorn Queen, and then calling anyone who criticises her ‘haters’. Time to change the record, Jessica. It’s getting old. Don’t you have a job?

    Posted 11.22.09
  11. never again wrote:

    google lime crime repackage!! i have done a lot of research and will NOT be buying from lime crime. very shady!! do your homework!!

    Posted 11.25.09
  12. Cassie wrote:

    Doe Deere and Xenia are the same person, Xenia is her real name, Doe Deere is her working name. She has a very cool sense of style, runs a nice blog, and is definitely gifted in the personal branding department. But her make-up products are controversial.

    There is a ton of information out there, but here are the links that I found the most informative to get a better idea of the 3 controversies – eye dusts, ethics and lipstick colours.

    The eye dusts are alleged to be repackaged from a wholesaler and resold at a much more expensive price. Now, many other companies use this repackaging process to turn a profit on a product they are not making and concentrate on marketing and packaging instead. What attracted criticism was not the alleged repackaging itself, but the fact that Doe brands her products as indie crafty unique stuff and claims to formulate these products herself. Several YouTube reviewers were disappointed to find out they already owned the dusts they bought, at a much more expensive price, from her. This article discusses the eye shadows issue :
    http://www.lipsticksandlightsabers.com/2009/10/mineral-mayhem-v25-mutiny.html

    Some photos of alleged colour dupes : http://s946.photobucket.com/albums/ad303/LimeyCrimey/

    Doe responded by making this video showing how she creates her own colours http://www.youtube.com/watch?v=xB6HjDC-Y_E

    But instead of setting things straight, her video generated even more controversy. It was suggested it wasn’t the correct way to make eye dusts. You can compare with this video of how a professional from an indie make-up company does it : http://www.youtube.com/watch?v=nccNupgAHtw

    At that point, make-up bloggers felt she was not being honest and started to also question her business ethics and customer service.

    As for the lipsticks, there has not been much repackaging suspicion (yet?), but again the alleged uniqueness of the colours was questioned as many existing (and often cheaper) lipstick shades appear very similar to hers (MAC amplified Girl About Town appears to be exactly the same as her Centrifuscia, etc). Also, the quality of the formula was questioned (it seems to contain paraben and to dry or even stain lips). This one lipstick review was censored based on threat tactics, the blogger was made to remove it from her blog but it has been reposted here (at least for the time being) : http://emeraldsrain.livejournal.com/149717.html

    Doe might have made things worst by not giving the straight answers that could have cleared and resolved the matter. She seems to have mainly responded by calling anyone asking questions a jealous hater, deleting comments asking questions, and last but not least sending legal threats to bloggers who were simply posting negative personal reviews (something that other companies such as MAC or L’Oréal never do, although there are plenty of negative reviews on their products out there).

    There are always two sides to a story. In this video http://www.youtube.com/watch?v=OiF1–8YwVM , Doe says she is a victim of lies and rumours hurting her business. At the same time, the customers who spend their hard earned money on her allegedly unique indie products and realised they could have gotten a similar but cheaper product elsewhere would probably argue that they are the victims here and that she isn’t.

    Granted, as with all internet scandals, stupid things and dumb hateful comments were posted here and there. But the fact that a tiny minority of people posted irrelevant comments does NOT invalidate customers right and liberty to question things.

    There is no need to hate anybody. I don’t hate her, and I might still look at her blog for style inspiration (this is what she does best and she does deserve praize for that in my book) BUT I’ve decided not to buy from her.

    Use your best judgement and make your own opinion !

    Posted 11.26.09
  13. kristi wrote:

    painthead, no wonder you defend doe, u are hawking her crappy ass makeup on polyvore and stand to lose out as a result of this whole repackaging scandal. my advice to you is to find another brand to promote and a differernt blogger’s ass to kiss because it doesnt look like this whole fiasco is going away anytime soon, and every day that goes by another of xenia’s scams is exposed.

    Posted 12.6.09
  14. grace wrote:

    Well said, Cassie. Very level headed and presenting the facts as they are. I used to be a follower of Doe/Xenia, but no more. This all just seems way too shady to me. And there’s just so much valid evidence against her, she’d save some dignity if she just came out and said she’s been scamming her devotees.

    Posted 12.8.09
  15. Z wrote:

    I agree with the posters saying not to support this brand. All it requires is a Google search to see why.

    Posted 10.1.11
  16. Amanda wrote:

    There’s no actual proof that any of these woman are actually wearing her lipstick products. As a matter of fact she claimed once that Lady Gaga’s purple lipstick was what inspired her to make unique colored lippies.

    Posted 11.11.11
  17. Celine wrote:

    These look good, is worth to pay close attention to the blog.

    Posted 6.6.12

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