Model/blogger/makeup artist/entrepreneur Doe Deere recently founded Lime Crime — a new makeup line not meant for the faint of heart. It even has Lipstick Queen’s founder Poppy King gushing: “This is the beginning of something great.”
Deere, who’s based in New York, formulates her own highly-pigmented colors of hard-to-find bold lipstick shades as part of her Candyfuture collection, including a sky blue shade (appropriately named “No She Didn’t,” which she says is the most personality-charged of the bunch); a gothy black (“Styletto“); and a pretty lilac (“D’Lilac“), among others.
The mix of ten “conventional to couture” shades have already sold out their first batch since their launch last month. Deere even comes up with a story about each lipstick and promises that one coat is enough for an opaque, even coverage. Lime Crime has already seen a celeb following of the likes of Katy Perry and Avril Lavigne. They will add nine shades every month to the line.
The lipstick collection adds on to their just-as-bright “Magic Dust” eye shadows.
OK, so my first question is how do you wear shades so bold?
I scoured for some pictures of celebrities wearing similar shades (though, you can also visit Deere’s blogazine which is updated quite regularly with tips and photographs of models and Deere herself sporting the vivid colors):
YSL seems to have marked the return to goth black lips with their limited-edition black lip gloss. If you try black lips, keep everything else (eyes and cheeks) understated, advises Deere. The only exception she says is liner. “Stick with liquid or gel eyeliner for maximum darkness and apply thickly in a cat-eye fashion – the more dramatic, the better!”
If you think Lady Gaga‘s style is too eccentric, just think Rihanna went for lavender lips here too and she can never go wrong I say.
Rihanna pairs her lipstick with light eye shadow, and thin black liner. Bronzer complements rather than a rosy blush that would clash. Even Gaga keeps it simple here, letting her lips do the talking. Try “D’Lilac” to imitate the lip color she’s wearing here.
“Cosmopop” is a lot more opaque than the one Eva Mendes is wearing here, but I still liked the way she wears it simple for day time, and paired with Cleopatra eyes for night time.
I’ve been obsessed with finding the perfect fuschia lips since I’ve seen these girls sporting them: done matte by Cheryl Cole who keeps it simple with long lashes and black liner; to a glossier lip like Kim Kardashian whose makeup artist, Troy Jensen, pairs with her signature black smokey eyes; and Beyoncé who shows she isn’t afraid of color by coupling her bright lips it with turquoise eye shadow. Try “Centrifuschia” or a the neon “Countessa Fluorescent.”
J. Lo pairs light orange lips with a tawny cheek and bronze eyes. English singer Sarah Harding keeps it simple even with orange lips by keeping the focus on heavily lined eyes and a little gold shimmer on her lids. Try “My Beautiful Rocket.”
Katy Perry, Drew Barrymore, and Zhang Ziyi all show the winged cat-liner and extra long lashes work wonders with girl-next-door pale pink lips. Try the pastel pink, “Great Pink Planet.”
Red lips exude confidence, and a classic look. While liner and dark shadow might be great for the red carpet, for everyday keep the rest of your makeup toned down if you’re doing red lips. Try “Retrofuturistic.”
Her new M.A.C. campaign aside, something tells me Lady Gaga is going to be all over this. Just watch.
Deere even made a game out of her futuristic lipstick shades, matching certain personalities to different colors:
Would you try any of the shades from Lime Crime? Which shade do you think describes you best?
Lime Crime lipsticks are $16, and available for purchase at limecrimemakeup.com.