You would think a picture like this from UK singer, Cheryl Cole‘s latest L’Oréal ad campaign would have people running out the door for the same luscious locks — the only problem is it’s not exactly her luscious locks.
In a commercial which aired in the UK, Cole is wearing hair extensions said to have cost almost $1,700 to give her volume and shine that she actually attributes to the Elvive Full Restore 5 line. Although a small disclaimer in the ad appears momentarily, so far 13 complaints have already poured in to UK’s Advertising Standards Authority about the misleading image.
The ASA, however, does not think it broke any rules though, as they wrote to a complainant: “A problem would only arise if the ad did not make clear that she is wearing these extensions.
Here’s the commercial below…see if you catch the disclaimer about her extensions:
I rather see real results for the products advertised myself…thought they could so make bank by using images like these for an actual hair extension commercial, yeah?
Thoughts? Do you think it’s wrong that extensions are used at all for hair commercials?