New Chicago salon, Sparrow, located in Logan Square, has been creating buzz since owners Bathsheba Nemerovski and Susan Flaga opened its doors earlier this year. Already receiving praise from The New York Times, Chicago Reader, and InStyle, the salon also has their own indie following, including artists and musicians like Wilco frontman, Jeff Tweedy.
After leaving Sine Qua Non salon where they met, they stumbled upon a 120-year-old building, and former barbershop space.
“I don’t know what made Susan call the number in the front because this place really wasn’t anything to look at,” Nemerovski said. “It was really old and decrepit. We called it the murder hole.
‘But we saw the tin ceiling and the brick wall, and we realized there was potential in the space and location.”
“That was it,” Flaga adds. “From there it was just like, Let’s go.”
Combining the vintage elements they found in the shambles (including a salon chair that was part of the old babershop) and adding on their own new fixtures (chandeliers and hand-made wall dividers), they seemed to transform the space using a philosophy similar to their approach to hair: working with natural textures to create a more updated, modern style.
“We cater to people looking for low-maintenance cuts,” says Nemerovski. “We’re not a downtown salon interested in doing crazy, angled Vidal Sassoon looks.”
“We really consider what people look like, and even the sense of balance and shape of the face,” says Flaga, “That’s our priority.”
And who better to ask to give us their best winter hair care tips than seasoned stylists who live and breathe the (cold!) Windy City? Here are some of Bathsheba’s and Susan’s favorite winter tips and products:
2545 N. Milwaukee Ave.
Chicago, IL 60647
Price range: Men’s cuts, $56; Women’s cuts $66; Single process color, $80+; Highlights, $100+.
All photos by Shyema Azam