Beauty - "The Lovely"

Shu Uemura leaving the US!

March 30, 2010

Shu Uemura, which made elaborate false eyelashes like these famous, will be no longer in US stores

I have a feeling this is going to break a lot eye-curling aficionados’ hearts.

WWD is reporting that L’Oreal (the parent company of Shu Uemura) said Monday that it will close all U.S. operations of Shu Uemura Cosmetics.

Apparently the bulk of its sales are in Asia, so by pulling the brand here, they’ll be able to focus on their bigger money-making brands, like Kiehl’s and Lancôme. Yup, that means no more Tokyo Lash Bar in the renovated Bloomingdale’s makeup floor that just debuted last Fall.

Time to stock on all your Shu Uemura faves! Unless you don’t mind shoping online, which will be the only way you’ll be able to get it here. Did you have any Shu Uemura products you’ll be running out for now?

x
Shy

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