By Summar Ghias
Chances are, you’ve heard of the LA cupcake shop Sprinkles before – or at least you should have after seeing the mini mounds of goodness make a guest appearance on Entourage. Regardless, the newest and first location to reach the Windy City caused quite the ruckus for ritzy Gold Coasters ready for a mid-shopping snack.
Candice Nelson and her husband founded the original Beverly Hills cupcake shop in April 2005. Since then, the cupcakes have acquired a celeb following with notables including Tyra Banks, Katie Holmes, Oprah Winfrey and Russell Crowe.
The Chicago outpost had certainly generated enough necessary buzz. Not only was the line ridiculous on its second Sunday afternoon in business (my cousins waited for 45 minutes as I perused through a nearby Urban Outfitters sale rack), but people were ordering the cupcakes by the dozen.
I call myself a red velvet aficionado, only because my obsession with the flavor has led me to numerous bakeries across the country. Having heard the hype about Sprinkles’ version, I was expecting greatness. And while I did like the cupcakes a lot, the frosting was a bit too sweet for my taste. That said, the cake itself was moist deliciousness.
I’d like to try some of the cupcake shops more seasonal flavors, like the chai latte and pumpkin. But next time I’ll reserve my trip for a random weekday, hopefully without all the lines.
Anyone else try the cupcakes here? What did you think?
50 E. Walton St.
nr. Rush St.
Gold Coast, Chicago