Beauty - "The Lovely" - CHARITY - Eyebrows

Free Mascara to City of Hope Cancer Patients

September 12, 2010

By Melissa Stephans

I’m such a sales skeptic, so when a company declares itself to be “Luxury with a Conscience,” I say “prove it.” Well, Josie Maran must have heard me, because homegirl clearly put her money where her mouth…um, eyelashes are.

Josie Maran GOGO Mascara, $22

This fall, the eco-concious model-turned-business woman has teamed up with cancer care center City of Hope to launch the heartwarming Get One Give One (GOGO) campaign.  For every GOGO Natural Volume Argan Mascara ($22) purchased, the lovely Miss Maran will have her company donate one mascara to a cancer patient or survivor associated with the hospital.  After the first 5,000 mascaras are donated, Josie Maran will continue to donate $1 from the sale of each GOGO mascara to the City of Hope’s research, treatment and education of women’s cancers.

It’s rare to hear of a company that provides such a hefty donation.  This gesture alone should inspire you to run to your nearest Sephora, but if you’re still unmoved, here are a few deets about the GOGO mascara:

  • It’s 80% natural and 50% certified organic formula is water-resistant, long-wearing and remarkably clump-free.
  • It includes gentle, hydrating ingredients like aloe leaf juice, algae, beet root, soybean extracts, and of course, protein-rich Argan oil (the company’s trademark ingredient).
  • Like all Josie Maran products, the Natural Volume Argan Mascara is free of parabens, sulfates, synthetic fragrances, synthetic dyes, and phthalates. The brush is extremely full and thick, which makes an application feel very luxurious–not to mention, effective in creating volume.

    If you’re like me, then you probably don’t need a reason to buy makeup.   Hopefully, you are also similar to me when it comes to loyalty.  I love a brand that gives me quality ingredients.  I also love a company that uses its power and earnings to make the world a better place.  So, when it comes to Josie Maran, I’m sold!

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