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Beauty on the Streets: Nadia Hubbi of Sweet Pillar & Co.

March 29, 2011

Nadia Hubbi of Sweet Pillar & Co.

Name: Nadia Hubbi

Age: 28

Occupation: CEO & Founder of Sweet Pillar & Co.

Location: LA

Website: www.sweetpillar.com

“I believe in making wishes because dreams come true — wishing combined with hard work, of course. I’m an optimistic person.”

My style: colorful, city chic.

The best part about starting Sweet Pillar has been: waking up every morning and seeing my vision come to life. It’s such a thrill.

The most unique thing about my company is: it’s the first of its kind, literally introducing two cultures to each other by a simple cookie and a “Bon date” — our chocolate Medjool date truffles. It’s a fusion of East and West in the kitchen!

I always tell people who’ve never tried my products before to go for the: Date filled Mamool cookies – they are the perfect balance of sweetness. They’re crunchy yet they melt in your mouth. They taste amazing and look so cute! It’s Middle Eastern art in a cookie.

Treats from Sweet Pillar & Co.

People usually compliment my: Creativity

I’ll never forget the time: I received the phone call saying my product was approved to be on the shelves nationally. I know exactly where I was, what I was wearing and doing. I couldn’t sleep for days from excitement, and from realizing how much work I still needed to do to deliver!

For my skin, I love: Vitamin A & E

My favorite makeup tip: discover the wonders of concealer.

Current beauty product obsession: Laura Mercier creme blush. It makes look like I just came back from a vacation in Mexico. It blends in beautifully and looks so natural. It adds so much oomph without looking too caked on.

But I also can’t live without: Lancôme mascara and a blow dryer. If my hair looks good I’m ready to go.

Worst habit: constantly checking my email, I can’t sit still. it’s an addiction which I don’t think they have therapy for unfortunately.

My favorite scent is: Jo Malone Vanilla & Anise cologne for women

People might be surprised to know: I hate watching TV, I can go on weeks without putting the TV on but oddly enough I’m very up to date with the reality TV world; the information just comes to me, I swear.

My favorite hair product is: Biosilk Silk Therapy, it smells amazing and makes my hair look shiny and beautiful instantly.

I don’t understand people who don’t like: sushi! It’s so good I can eat it all day, everyday.

The restaurant I can never get tired of is: I love trying new entrees and a favorite place usually varies depending on my mood but I’m never disappointed when I go to Katana on Sunset Blvd. in West Hollywood. The ambiance is great and the food is mouth-watering.

Though I can make a mean: I absolutely love to cook so this is tough, but lately I’ve been making a lot of Japanese chicken curry that everyone raves about.

Who inspires me: people who make something magnificent out of nothing and people who are not afraid to take a stand even if they are alone.

Find Sweet Pillar on Facebook at www.facebook.com/sweetpillar.

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