Name: Amanda Hofman
Age: 29
Occupation: Founder & CEO of Urban Girl Squad
Location: New York, NY
Website: urbangirlsquad.com
Twitter: @urbangirlsquad
“What can I say…my passion in life is connecting people to each other (for friendship, jobs, advice or more…I’m responsible for four of my friends’ marriages!) and Urban Girl Squad is a forum where I can do that every day! When I’m not running UGS, I love cooking a big dinner with new recipes, having wine with friends, and hitting the gym (with loud music in my headphones and a girly magazine).”
My style is: variations on classic. I like to try one bold or unusual thing in every outfit (hot pink lipstick, a huge belt, red shoes, etc).
The song I have on repeat right now is: “Billionaire” by the Glee cast (I know, it’s so embarrassing!).
People usually compliment my: Eyebrows (another weird one, but it’s true. Ever since I was a kid)
I’ll never forget the time: a girl told me that she decided not to move away from NYC because of all the friends and resources she had found through Urban Girl Squad! That, and when I rode an elevator with Jon Hamm on my way home from surgery on my ankle and nearly died of happiness.
For my skin, I love: McBride Beauty day and night creams — their products are all natural and really easy on my sensitive skin
My favorite place in the whole world is: my aunt and uncle’s house on the beach in Los Angeles. I have wonderful childhood memories of visiting my family there every summer, and now I try to visit in the dead of winter in NYC so that I can remember what warmth feels like.
Current beauty product obsession: BRIGHT lipstick. I’m having a “look at my lips!!!!” moment. I just bought Make Up For Ever’s Rouge Artist Intense 37. It’s barbie doll pink.
But I also can’t live without: Lancôme black eyeliner. I’ve tried a million different eyeliners but the Lancôme kohl is the absolute best, hands-down.
Worst habit: Checking email constantly.
When I travel, I MUST have: My husband! I love traveling with Jake. But if I had to choose a product, I’d say a hefty facial moisturizer and sunscreen– traveling tends to dry out my skin.
Worst habit: Procrastination!
My favorite scent is: Armani She.
My favorite hair product is: Aveda Pure Abundance Hair Potion… you tap a few “shakes” of it onto your scalp, muss up your hair, and voila! — styled volume and messiness.
I don’t understand people who don’t like: CHEESE. One of my favorite pastimes is going to Celeste, a restaurant on the Upper West, and ordering the cheese plate. The owner of the shop comes out and explains how he personally makes each cheese. Good luck if you can understand half of what he says through his thick Italian accent. Some of the cheeses are really tasty, and some are the stinkiest foods I’ve ever smelled. It’s fun!
The restaurant I can never get tired of is: Gennaro. It’s a cash-only northern Italian restaurant where the waiters have worked there for years and the italian owner comes by to say hi. The food is always spectacular. I never fail to order the kale salad to start (it’s not always on the menu, but they always have it, so ask).
Though I can make a mean: pesto! And apple cake. I really like to cook.
Who inspires me: People who love their jobs.
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