Smooth sailing with Veet at Lure Fishbar

Yesterday, Veet (the “world’s number one depilatory brand) invited an intimate group of bloggers to learn about some of their launches over a tasty dinner at Lure Fishbar in SoHo.

Veet gel cream

Coincidentally, I just tried their Fast Acting Gel Cream which comes in the most convenient pump, a few days before. I bought it a while ago, but never gotten around to using it, and besides working extra fast (3 minutes!), the thing I appreciated the most was its smell — or lack of it rather. Depilatories can smell pretty…pungent? I used one from another brand previous to this and the whole bathroom was left smelling like chemicals. But these have a more discreet rose scent that left no trace of a hair removal cream at work. I also found out that they have a pretty cool In Shower Cream that’s water resistant so you won’t have to worry about it washing away before it does its thing. If you’re into waxing though, they JUST launched Ready-to-Use wax strips that works on hair as short as 2mm and lasts up to four weeks.

Beauty products and feasting

We also learned a few hair removal facts:

*The average woman spends 30 minutes/week removing pesky body hair
*Aside from weight gain, women feel hairy legs are the things that makes them feel the MOST unattractive
*Two-thirds of women postponed “getting intimate” w/ someone because they weren’t smooth
*Almost 48% of women have gone longer than 2 weeks without shaving their legs
*More women would rather go to the beach 5 pounds heavier than to have a visibly hairy bikini line

I thought it was a pretty interesting glance at how our culture views body hair, dontcha think? Anyway, we were all but ready to get our grub on because the menu looked ridonculously good. I went straight for the crispy calamari, steak, and chocolate cake (and I stole a pic of my friend, Rachel’s, tuna dish):

Starter potato chips

Crispy calamari with chili glaze

14 oz steak with fries


Warm Chocolate Cake salted caramel ice cream, popcorn brittle & chocolate

Warm Chocolate Cake salted caramel ice cream, popcorn brittle & chocolate

Apparently, they change their menu quite frequently so it could change the next time you go there. But as for my meal, the chili glaze on the calamari gave it an interesting, slightly tangy taste. It’s been a while since I’ve had good steak, and this one was phenomenally good, equally juicy and salted just right…every bite was perfect. And you can’t really go wrong with chocolate cake, except the popcorn brittle was kind of a weird side with the ice cream. I felt like it was a little out of place kinda got in the way of the taste a bit. But overall, so good…and apparently Kelly Ripa and fam also enjoy their food because they were eating right next door to our room (didn’t see her, but heard it afterwards on Twitter!).

Restaurant Info:
Lure Fishbar

142 Mercer Street (at Prince)
New York, NY 10012


Meal: Dinner
Occasion: Veet dinner
Price: $$$$$
(Out of three stars)
Ambiance: ** (it’s gorgeous but pretty loud for dinner)
Food: ***
Service: ***
Would I go back?: Yes…preferably if someone’s gonna treat me because I’m not sure my wallet could handle it.


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  1. Jenni x wrote:

    I’ve used veet before and found it worked well, but nevermind all that you’ve made me hungry!!

    Thanks for the blog !

    Jenni x

    Posted 7.21.11