Choosing a hair color personality with Aloxxi

By Nicci Jordan Hubert

Aloxxi hair models

Upon entering the Stephen Knoll Salon, I was greeted by the lovely (and adorably pregnant) Aloxxi rep Jessica, who had some introductory questions for me. When I go get my nails done, which brand do I use? My answer: probably OPI or Essie. Then came her next question: when you get your hair colored at the salon, which brand do you use? My answer: Uhhhh….

That “uhhh” is precisely why Aloxxi was created, Jessica said. Founder of OPI and now Aloxxi, George W. Schaffer, has a vision for a “renaissance” in hair color, just as he revolutionized nail color with OPI. He wants hair clients to be informed. He wants them to take more ownership of their salon experience. He wants more accountability in terms of the quality of hair dyes, in terms of a focus on rich pigments, chemical responsibility (no sulfates, parabens, etc), and the overall health of color-treated hair. And beyond that, he wants clients to establish a “color personality.”

Aloxxi catalogue of color

I spoke with Mr. Schaffer himself, which was a treat. As we were chatting—well, not really chatting, we weren’t shooting the breeze or anything; rather, he was giving me his pitch—he stopped mid-sentence to intercept a model who was walking past us. “Look at you,” he said. “Look at her,” he said to me, parental pride in his eyes. “Gorgeous.” It was clear that he had no idea what the model’s name was, but neither of them cared. Her hair did, in fact, look gorgeous.

Aloxxi founder George W. Schaffer

The color personality concept is very similar to the nail color concept. Along with the standard color number, which colorists use when mixing your individual formula, Aloxxi has provided a color personality… Are you Peach Bellini? Or Ciao Bella? Or Espresso Yourself? As it is with nail color, you’re likelier to recall the name of your hair color if it’s whimsical and flattering, rather than, say, a formula.

Aloxxi Light Natural Brown

How would you answer those questions? Do you know your hair color?

Aloxxi products are available exclusively at salons. For more info, visit their website at www.aloxxi.com.

“Like” Beauty and the Feast on Facebook
Follow Beauty and the Feast on Twitter

3 Comments

  1. Jacqui wrote:

    Which is great if you only use one color.. But for someone like me, i’m a mix of 3 different colors and the proportions are not all equal. I’d have to say “I’m 2 parts espresso yourself, 1 part arrividerci whatever, and 1 part something else” That’s a lot to remember.

    Posted 11.21.11
  2. shyema wrote:

    True — I’m two myself. But these models have such vibrant colors!

    Posted 11.21.11
  3. I love this idea so much because it gives ownership to the client and provides a new spin on the process making it more interactive. Very lovely rich colors!

    Posted 11.21.11

Comments are closed.