The new JCPenney experience

So this is going to be a little different from my usual posts, but recently, JCPenney approached me to discover their “new shopping experience.” That includes a completely new look and feel to their store, including “fair and square” pricing year-round. In fact, Forbes published a whole piece on how JCPenney will be the Most Interesting Retailer of 2012. “[They’re] implementing a new pricing strategy,” the article says, “slashing prices up to 40% with to keep them that way year round.” And PS, did you guys catch Ellen’s JCPenney commercials during the Oscars last night? HILARIOUS. Check out the outtakes from the commercials, if you haven’t yet!

JCPenney in the Manhattan Mall

Anyway, I was given a $200 gift card to check it out for myself. I recruited my friend Afaaf to come along with me. Best.Decision.Ever. I think she was a stylist in another life.

The new JCPenney shopping experience

The first stop was the women’s department to update my wardrobe with some Spring-ready clothes. We found a fabulous pair of high-waisted navy blue linen pants from MNG by Mango that I fell in love with on first try.

MNG by Mango linen pants

We moved on to the accessories department, where we spent the MOST time…we kept stumbling over most stunning cascading necklaces, drop earrings, cocktail rings. We both loved this white-plated necklace so much (“It’s one of those things that you know people will notice first,” Afaaf said). I got one for me and another for her and it’s one of my favorite pieces now.


Afaaf also spotted this gold and gunmetal link necklace that would compliment so many outfits, I couldn’t leave without it.

Gold, gunmetal link necklace

If anyone looks in my closet, you would totally understand my obsession with blues. That’s why I NEEDED these blue crystal studs when I saw them ($12 no less):


Finally, we spotted a Sephora and almost thought it was totally separate from JCPenney, but on of the employees told us our gift card was good for all their products too.

Sephora in JCPenney

I have heard storied legends about Urban Decay’s Naked palettes. My writer, Nicci, even emailed me separately to tell me how amazing it is, and how I had to check it out. When we spotted it outside on a display, Afaaf grabbed it. “You HAVE to have this,” she said, showing how complimenting all the colors are. I grabbed it for her instead — hey, that’s why it’s fun shopping with frands:

Urban Decay Naked 2 Palette, $50


By the end of it, we easily exhausted our gift card and went home with a bag full essentials (apparently that includes a pack of plain white-Ts my friends asked me to pick up from the men’s department). I rocked that white necklace the very next day! Has anyone else checked out the new JCPenney? What do you think? What would you have picked up if you got a gift card too?


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