Yes, you read right: Airline Virgin Atlantic are partnering up with beauty brand bareMinerals to create a bespoke lip color, Pretty Amazing Lipcolor in shade ‘Upper Class Red. The partnership marks the launch of Virgin’s redesigned Upper class cabin this spring.
The color is supposed to embody “jet-set glamour” and an ode to the distinct re lips, suits, and shoes the cabin crew are known to rock on board.
“Red hot lips have always been a trademark of our cabin crew, signifying the strength and confidence they embody,” noted Rebecca Creer, Senior Spas and Grooming Manager at Virgin Atlantic Airways. “With the launch of ‘Upper Class Red’, one of Virgin Atlantic’s most iconic attributes is finally being made available to passengers. Meaning one swipe of this color is all you need to create a classic and timeless look – something our cabin crew can certainly vouch for!”
To promote the launch, all the female cabin crew will be wearing the shade on board the new Upper Class Cabin — the first flight to see those ruby red lips? The A330 flight from London to New York. If you’re one of the lucky passengers on board, you’ll get a free sample as a welcome gift. Here’s a video with more details on the product from Virgin’s Grooming Manager Mim Allgood:
‘Upper Class Red’, will be sold exclusively at the Virgin Atlantic Clubhouse Spa at Heathrow, Gatwick and New York’s JFK International Airport. Passengers who wish to purchase the lip color can do so on board Virgin Atlantic flights through the airline’s inflight shopping guide, Retail Therapy.
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