You guys, I feel guilty as hell for leaving you hangin’ (ESPECIALLY during Fashion Week). Thing is, the work required to update constantly while covering backstage while working a day job while jumping from city to city ain’t easy. So this time, I’m going to cover FW beauty trends retrospectively, which I think will be much easier going forward. But I have been eating a lot. Testing a lot. And I have a lot to say, so we can start with one topic of conversation that came up recently: cologne.

Guys, do not skimp on the importance of good cologne. I wrote a post on cologne a while ago with some suggestions (well ok, they just happen to me my preferences on cologne). But the best thing is to go out and test, test, test — with the help of maybe a cute girl to give feedback. Try not to drench yourself with it either…you’re not going for a Night at the Roxbury-Creeper-You’ll-Smell-Me-Down-The-Street scent…unless you are. But I’ll say just enough that maybe someone will get a unexpected slight whiff of your cologne when you pass by.

Acqua Di Gioia Essenza

I’ve always loved Giorgio Armani scents, and I feel like guys usually have Acqua di Gio. But here’s a reason to update your collection: Armani just release Acqua di Gio Essenza. Inspired by the Mediterranean, same classic look but this addition is an even more intense scent (read: a little goes a long way), which includes notes of grapefruit, basil, jasmine, and Sicilian bergamot essence. I love that it still has hints of its predecessor but still different enough that I felt guys who I’ve asked to sniff this one were even noticing.

Acqua di Giò Essenza is available for 40ml ($79), 75ml ($108) and 180ml ($168) at GiorgioArmaniBeauty-USA.com.

What colognes are you using right now?

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Shy

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