Beauty - "The Lovely" - Eyes

Wink Worthy with RapidLash

October 22, 2012

By Nicci Jordan Hubert

An evening with RapidLash

I had the pleasure of attending RapidLash‘s uber-stylish party at 48 Lounge in New York recently, the party being, in essence, one big wink to lashes (eh?). Everything–from the lavender cocktails with edible flowers to the never-ending plates of tuna tartar–was beautiful, and had me convinced that the people at RapidLash are serious about their product.

Lavender cocktails

Food spread

Turns out, they have reason to be. I had a blast speaking to makeup artist Nick Barose who was not only genuinely sweet and helpful (gave me makeup tips which I constantly seek like water in the desert), he was also highly enthusiastic about RapidLash. He talked specifically about one client of his–a Broadway star whom he couldn’t name–who, after wearing strip lashes day in and day out, had lost all her real lashes. She’d tried everything, Nick said, including Latisse, perhaps the most commonly known lash growth serum. But Latisse irritated her eyes, and, according to Nick, didn’t work. So finally, he found RapidLash, gave it to her, and she tested it. He was stunned, he said. Her lashes were noticeably looking longer over the course of a week. He became an official believer after that.

Before and after pics

Me with Nick Barose

According to RapidLash’s before/after pics, the results really are stunning. (And I’ve got a sample of the product which, obviously, I’m going to try and will report about later…) I’m anxious to use the product and see if they can have the growth effects without the side effects Latisse is known to have (like irritation and eye-color changes). If my lashes end up looking anything like these before/afters, I’ll be a believer, too.

What’s impressive to me about RapidLash is their commitment to contributing to worthy causes. They donate 5% of their profits to multiple cause-related charities. And next week (October 22-29), RapidLash is hosting its second annual Wink Week event, during which they donate an additional $1 for all fan activity on their Facebook page, this time, to honor Breast Cancer Awareness month. Here’s what they have to say about the event:

“The RapidLash Facebook page will be the central hub for Wink Week. Consumers can instantly give back by ‘liking’ the page, and all fan engagement with the brand’s daily polls and product giveaways will qualify for additional monetary donations. It will features ‘wink worthy’ beauty trends and lash tips from celebrity makeup artist Nick Brarose. Fans will also be encouraged to share their own favorite lash and brow looks on the Facebook page.” So for those of you who are interested in learning some new tricks and tips regarding lashes and brows (RapidLash can also be used on stubbornly thin brows!), go to the RapidLash’s Facebook page next week for a good cause.

By the way, the product is affordable: it’s $49.99, and according to their scientists, most people see results within 30 days. I’ll be using the product every day for a month starting next week, and will fill you in on all the gory (or gorgey) details once I have them!

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