I’m about to get real up close and personal with ya’ll. Yesterday, I was getting ready for work and decided to put my hair up in one of those Gwen Stefani-esque poofs when I spotted this little guy:
A white hair…NO, there were two! Rude.
My mom always told me not to touch my hair with any dyes and chemicals, saying it will make my hair turn white. Old Wise (Indian) Woman tale? Unclear. But I felt like this was at the very least payback for ignoring this advice and going ombre. You know, because I’m not that old (*denial). Anyway, I barely winced cuz I knew exactly what to do (what did you expect from a beauty blogger?). I was recently introduced to Color Wow’s Root Cover Up.
It’s a first-of-its-kind formulation from Gail Federici — the beauty brains behind John Freida. I was wow’d (pun!) from the moment I saw it demonstrated on the models at the launch event, but thought I had some time before I would ever need this myself. Unbeknownst to me, I would get screwed just a few weeks later. *Not bitter.
The Root Cover Up is a powder pigment that you can brush over your grays to cover it up. Life-changing. Couple things that make this even more awesome:
– The pigments adhere to the hair without being sticky or oily and won’t dull
– It’s a better option then putting more chemicals on your hair with dyes, by giving your more time in between (Mom, I knew I’d make you proud out of this some way)
– It is WATER-RESISTANT — it lasts from shampoo to shampoo
– It yields about 60 applications, depending on how often you use it or how much gray you need to cover
– It’s compact and has a mirror so you can easily take it on the go/when traveling
– Even if you don’t have grays, make like Khloe Kardashian and take her celeb stylist, Jen Atkin’s advice to fake fuller hair: she says she uses eyeshadow along the hairline, in the same shade as her client’s hair, to shade the scalp a bit. “This makes their hair appear thicker in real life and, most importantly, in pictures,” she told Cosmo. This is even better than an eyeshadow cuz there’s no risk of it flaking off.
– The colors in Root Cover Up palette aren’t monotone — they have reflective properties so shades look natural and match easily with different tones of hair color
– It comes in 4 shades: blonde and light, medium, and dark brown (soon to come out with platinum!)
Check it out — one quick easy application. What white hair?
Color Wow Root Cover Up is available at all Ulta stores and ulta.com for $34.50.
x
Shy
“Like” Beauty and the Feast on Facebook
Follow Beauty and the Feast on Twitter
Recent Comments