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Shout out to charity sponsors: Profound Aesthetics, A Peace Treaty, Sol Republic, Davio’s, more

I was recently tasked with heading up an auction for an upcoming ICNYU fundraising dinner which benefits the NJ-based SMILE charity, specifically towards their Women’s Fund which helps assist women going through extreme hardships like domestic violence. Everyone has been working tirelessly to organize fun and creative ways to raise money leading up to the dinner this Tuesday. In a very short amount of time, it was amazing seeing so many people come together and dedicate themselves towards such a great and needed cause.

Putting the auction together was a bit daunting because I never organized one before. I knew I wanted to include items and experience packages people would really be excited about and decided my starting point should be brands I really love myself. I was blown away by the response — every single brand I reached out agreed to donate something. It was really inspiring to see how people band together and want to help for a good cause. I wanted to showcase those items here, not only because they are seriously awesome but because the sponsors deserve a little more attention for stepping up as do-gooders. People have already started bidding on the items (which you still can by emailing your bid by tonight to, but all of them will also be continued to be bid upon at the actual sold-out event on July 22nd!


Donated items from Profound Co

1. Scriptures Tee
2. Signature Script Snap-Back in Red
3. Natural Wood Wrislet
4. The Rest is History Tee


Donated items from A Peace Treaty

1. Gold-plated Hapi Earrings
2. Gold-plated Moasi necklace




1. DECK Wireless Speaker
2. RELAYS In-Ear Headphones


Donated item from Savvystuff

Armor Necklace from SavvyStuff



A $100 Gift Card to Davio’s Northern Italian Steakhouse in NYC


4 Elements of a Perfect Shave Full Size Kit in Ocean Kelp




1. “The Refresher” package at Truman’s Gentlemen’s Groomers Lounge in Midtown. Includes signature straight-edge shave, handshake maintenance (manicure), shoe shine, hair wash and scalp massage.
2. Truman’s Product Bundle. Includes Protector Shave Cream, Cleaner Shampoo, and Finisher Control Paste.



10-pack fitness classes at Exhale Spa



Gift bag from NYX Cosmetics



$50 Gift Card to Honest Chops in the East Village



$50 Gift Card to Edible Arrangements in Midtown

Thanks again to all the brands who’ve agreed to donate. You are helping hundreds and hopefully thousands of women lead a better life.

Note: If you’d like to bid on any of these items, please email Anyone can bid, but it has to be picked up locally in NYC if you win (this is only because 100% of the profits will go to SMILE — we aren’t using any of the money for tickets or auction items to go towards overhead costs).

Special shout out to Lara Eurdolian of, a good friend and my hero woman, who was instrumental in donating bags for LeSportSac and putting me in touch with some of the brands. She’s the best, for real!

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  1. Great job Shy…

    Jul 20th, 2014
  2. This is amazing, Shy! Please let me know next time ya’ll do something like this, I would love to get some of my local sponsors involved too!

    Jul 20th, 2014


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