Last night, Philosophy hosted a concert with British singer Natasha Bedingfield to bring light to their new Hope & Grace Initiative — going forward, the brand will be donating 1 percent of all their product sales (whether it’s at Sephora, Ulta, or QVC) to support community-based mental health efforts. To just give you an idea, they are the #1 selling skincare brand on QVC, and they’re hoping to donate at least $10,000,000 in less than five years.
When they came up with the idea of restoring hope in women who are dealing with mental health issues — studies show 1 in every 4 women are struggling with a mental health issues, but more than 40 percent never seek treatment because of the stigma attached to it — Jill Scalamandre (COTY’s Chief Marketing Officer) told the crowd that whenever she’s feeling down she would turn on Bedingfield’s music. Her songs like ‘Pocket Full of Sunshine’ and ‘Unwritten,’ she explained always brought her up. When the brand started thinking of partnering wish someone who could bring awareness to their initiative, they thought Natasha would be the best fit. They reached out to her and within 6 days, she was on board. Within another week, the song “Hope” was written. Twenty percent of the profits from the single, which Bedingfield debuted last night, will be donated to the Hope & Grace Initiative.
To kick off the launch, the brand presented their first $20,000 check to Connect, and organization that helps women suffering with domestic violence. Talk about a feel-good evening.
To round it out, Philosophy has also launched their evolved best-selling Hope in a Jar with Renewed Hope in a Jar, a more lightweight, all-day moisturizer with hyaluronic acid, and alpha-hydroxy acids (glycolic, mandelic, and citric) to improve pore visibility and fine lines. In one week, 100% of users reported an improvement in skin texture, and after 4, 79% saw a reduction in pore size. I love this newer version — the original was a tad too heavy for me but I used this one for the first time last night before I went to bed and this morning my skin feels so smooth and soft today (we call it a #WinterWin). Going to keep using it to see if it keeps improving!
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