Beauty - "The Lovely" - Face

Neutrogena’s Earth Month #WipeForWater campaign

April 24, 2015

Neutrogena‘s doing their part to help conserve water: they partnered with Kristen Bell and The Nature Conservancy for a new #WipeForWater campaign. For seven days, Bell has pledged to only clean her face using Neutrogena Naturals wipes [she’s their brand ambassador], saving 35 gallons of water in the process.

The wipes are really gentle (I tried it for the first time last night and it even powered through waterproof eyeliner).

The day after a shoot -- some serious de-caking happening

You can pledge too using #WipeForWater and here’s why you should at least make the effort: for every pledge, Neutrogena Naturals will contribute to the Nature Conservancy to support water conservancy.

Are you going to pledge?

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Shy
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