Category Archives: RANDOM

RANDOM

The Importance of Routine

November 28, 2018

So, I’m noticing that my self-reflecting moments are usually at its pinnacle during the winter. Take my I’M BACK POST 1 and POST 2 as references. Here’s another one (a year later):

As I’ve been weaving in and out of different cities (to visit and at times, to live in), I’ve realized no one actually knows where I am right now. And I think that’s partly because I’m having trouble figuring out where I want to be. Most of you have joined me when I started this blog in 2009, where I was budding as an editor at Marie Claire. Ten years later, I decided to move to another country. Shortly after, I came back to the States, only this time trading the east coast for the west to make a little home in LA.

After 12 years of being all over the place, I was longing for my center again and came back to my roots in the Midwest. For the last few months, I’ve splitting my time between Chicago and NYC when I need to be there for work (let’s be honest, you can never quite leave New York after so long). The thing is, I’m at an interesting crossroads in my life where I’m looking back at a 12-year career, and keep thinking of when I was most happy.

Photo credit: @warriorandthegypsy

Photo credit: @warriorandthegypsy

There were many moments, I’m super proud of. Of the most recent, helping launch TINTED with Deepica. Our little team was tiny but committed to increasing representation within the beauty space. Deeps’ vision has made waves, and I’m lucky to have been asked by her to be part of its conception.

But truly what made me most happy was launching Beauty and the Feast — this lil ol’ blog. For a while, I was thinking why I still have not changed my Instagram name from @beautyndfeast to something like my byline. The truth is, I always felt like this blog was my baby and no matter how late it was at night, I felt excited to come home and just write. BATF started as a routine of writing for me, and I miss that.

I know better than to make any grand promises this time. I would like to pick up where I left off. I’m not sure if YouTube is yet my thing. All I’m saying is I’m looking for where I want to be, and I think that starts by taking the time out to do more of what I love every day.

x,
Shy

RANDOM

I can’t believe 2017 is almost over.

December 20, 2017

…what’s more funny to me is when I looked back at my posts from earlier this year, and I wrote this whole “I’m bacckkkkk” post after a brief absence, and well, that was an unintentional lie. Instead I got a job as an editorial director in LA, and started all over again. Blogging and YouTube is a whole different beast to me than it was when I started almost a decade ago (that sounds crazy that it’s been that long). And that’s partly why I didn’t know if I could come back to Beauty and the Feast the same way I did.

Let's get reacquainted. (pic by Saagar Shaikh)

Let’s get reacquainted. (pic by Saagar Shaikh)

But last night, I had a friend (an extremely successful force on IG and businesswoman) tell me something that stuck: “Creatives feel anxiety when they stop creating. You have to keep creating to feel centered.” And so whatever BATF is or could become to me, at this point, takes a backseat to what it is for me. It’s a place where I can write and freely share on the things I love to talk to you all about, and that’s mainly on the topics of beauty and food. That said, I am taking on a new and extremely exciting project in beauty which I’ll update you here, and on my socials (holla at ya girl @beautyndfeast), and trust me, it’s major so stay posted. In the mean time, let me know in the comments or on Twitter what you want to read most about because we’re getting reacquainted all over again.


x
Shy

RANDOM

Let’s hang on Friday :D

March 2, 2017

Hey everyone! I’m sharing a panel discussion on the Art of Social Media: Communicating Effectively this Friday at 7pm — come join! It’s free, and you just have to RSVP here. I’m sharing the stage with some awesome fellow writers, Sarah Khan and Marina Aguilera, and would love to see you there. There may be some fun surprises in the mix :).

Friday, March 3rd, 7pm @ NYU Kimmel Center Room 802 (Shorin)
60 Washington Square S, New York, NY 10012

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Shy

RANDOM

A Brief Break…

February 22, 2017

I know, I know…I KNOW. It’s been a while since I’ve been updated this thing. If you follow me on Instagram, that sort of turned into my micro blog so you probably know more or less what I’ve been up to. The truth is, after so much time passes, it starts to get anxiety-inducing to start blogging again. Because to be honest, blogging takes a lot of time, it takes a lot of dedication and a lot of hours after work. I would be up until 3AM every night sorting through photos, writing, linking–and that was normal to me. And not to say the passion isn’t there, it’s just a few major things took some adjusting and in effect the blog took a backseat.

One is as a beauty writer, that meant I had to prioritize working at a magazine and other publications over the blog. I’ve been working at/freelancing at Allure, Fashionista.com, Refinery29.com, and will be at a few more pubs to come. I’ll keep you updated on those writings here going forward.

But another major reason for the brief absence was relocating to Dubai for almost a year. I thought I’d continue blogging while I moved abroad, but moving to another country takes a lot of time adjusting, and my priorities were setting up my life there first. Working and freelancing took up so much of my attention that I didn’t get to post here. But now that I’m back in NYC, I’ve made it my goal to keep the blog updated. I guess there was an option to nix this and start a whole new site, or re-vamp it totally and start fresh (which is still in the cards), but it was hard to let go of my baby. I felt like Beauty and the Feast was so much a part of my journey into New York, food blogging, and beauty writing that I don’t think I’d ever just scratch it completely. Even if it sits hopelessly idle for a few months.

So thanks for all of you who have followed me this far, and who will stay up to date here. I am cooking a LOT more so I’ll be sharing those recipes, and still the biggest beauty junkie ever, so not too much has changed. Just thought I’d start by saying hello again :). Blogging always has a way of making your feel like you’re typing away to open air, so to that end, don’t be shy to comment — I’m excited to hear from you all again!

Now let me see if I still remember how to do this…


x
Shy

interviews - RANDOM

Featured on Style Girlfriend

December 16, 2015

I did a fun interview with StykeGirlfriend for their “What a Woman Wants” series…check it out!
http://www.stylegirlfriend.com/what-a-woman-wants-shyema-azam-allure/

Style Girlfriend interview

Style Girlfriend interview


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RANDOM

#IntelTablets on the go!

September 18, 2014

My technology woes continue. For a blogger, I’m pretty behind in my everyday tech. My laptop is probably from ’08, I JUST now got an iPhone (it’s not even the latest one, but still an upgrade from another cracked smartphone I was carrying around and was relentlessly teased about from my friends to Mally Roncal). If it works, that’s all that matters, but I can still admit, it isn’t a good look.

Intel tablet

As I mentioned previously, Intel reached out to me to let me experience their Dell Venue 8 Pro tablet. It’s super lightweight, and sleek and I almost feel, too pretty for me to own. I don’t think I realize how much I’m on-the-go until I started carrying it around though, which is so easy because of how teeny tiny it is. Whenever I pack to travel, it’s the worst trying to get my clunky laptop. Now I have something that not only fits in my purse, it’s something I can use on the plane.

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It’s actually bailed my friends out a couple of times too when they needed an extra device to work on in a cafe, or when they come to visit (my friend Qareena just used it last night to do her math homework with :)). It’s much faster than my computer, and they loved the sleek interface. Needless to say, it’s going everywhere with me now. I’ve been using the Kindle App to stay on top of my reading, and I’m going to attempt real-time food blogging with it — will keep you posted on that.

Any of you try it? What would you use a tablet for? Share your thoughts below!

Learn more about Intel Tablets!


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