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FOOD - "The Delicious"

Check your drink personality with ClubW.com

March 21, 2012

By Nicci Jordan Hubert

Most of us are not true wine snobs. Sure, when we’re offered the sample at a restaurant, we act informed and give the server an authoritative nod of approval. But what we’re really thinking is, “Tastes like wine to me!” We just want the server to pour the drink so we can get the party started.


That’s the beautiful thing about Clubw.com, a new retail wine club and website to help you establish your wine personality. It’s educational, but not snobby, and it doesn’t presume you’re already an expert. It’s acknowledging that most of us are not wine snobs, just casual wine drinkers who, while we may know that we prefer malbecs over cabernets, don’t know much beyond that. “This club is the brainchild of a trio of knowledgeable, friendly…sommeliers (or “Wine Addicts” as they like to be called),” they say, which provides “access to a whole bunch of impressive and uncommon juice.

So here’s how it works: First, you take a quiz to determine your wine personality. Then, you sign up for a $39 per month fee, which gets you 3 bottles of small-batch wine delivered monthly. Then, if you want more (or when you want more), you pay $13 per additional bottle you add. They also allow you to customize your order. If you really loved the bottle you got last time, you can request it again. There’s no fee for shipping and there’s no required commitment. You can also view personalized videos about each wine (which you can link to from a QR code on the bottles themselves) and there’s also unlimited access to the details about the wines in case you forget the snotty details.

I had the opportunity to sample a bottle from their selection: Folk Machine 2009 Pinot Noir. It was, predictably, yummy, and of course it’s long gone.

The ClubW team has been getting so much buzz they were actually featured on the Kathy Lee and Hoda show, which pretty much puts them on the map, considering the ladies affinity for fermented grapes. Here’s a link for fun.

What’s your wine personality?

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