So this is going to be a little different from my usual posts, but recently, JCPenney approached me to discover their “new shopping experience.” That includes a completely new look and feel to their store, including “fair and square” pricing year-round. In fact, Forbes published a whole piece on how JCPenney will be the Most Interesting Retailer of 2012. “[They're] implementing a new pricing strategy,” the article says, “slashing prices up to 40% with to keep them that way year round.” And PS, did you guys catch Ellen’s JCPenney commercials during the Oscars last night? HILARIOUS. Check out the outtakes from the commercials, if you haven’t yet!
JCPenney in the Manhattan Mall
Anyway, I was given a $200 gift card to check it out for myself. I recruited my friend Afaaf to come along with me. Best.Decision.Ever. I think she was a stylist in another life.
The new JCPenney shopping experience
The first stop was the women’s department to update my wardrobe with some Spring-ready clothes. We found a fabulous pair of high-waisted navy blue linen pants from MNG by Mango that I fell in love with on first try.
MNG by Mango linen pants