Rebecca Minkoff Fall 2011 NYFW Backstage with Ouidad

Scoping the hair from the runway. Photo Credit: Yannis Vlamos/

Hair backstage at Rebecca Minkoff

The amazing curly hair expert, Ouidad, talked me through the hair backstage at the Rebecca Minkoff Fall 2011 show and she is bringing back TEXTURE!

Curly hair extraordinaire, Ouidad

“The most exciting thing is I’m bringing curls to Fashion week!” I would have expected nothing less :). I love that the trends we’re seeing backstage are pretty translatable to real life. Here’s a brief interview with Ouidad:

Key points from Ouidad
*Texture is the most important
*Rebecca wanted sensuality and the next day, bed head with lots of movement
*According to what Ouidad, Minkoff wanted it to look as if you had the most exciting evening the night before, and you just got up and this is how your hair looks like.
*Tools used: Ouidad’s volumizing lotion, creme, styling mist to create bend and texture.
*If you have straight hair, create the curls with a curling iron, roll up the curl and pin up to create volume. Afterwards, remove pins, and brush out with your fingers.

Products used: Ouidad PlayCurlVolumizing Foam, Styling Mist, Finishing shine serum
After applying volumizing foam, curl hair loosely
Roll up curl and pin up to hair to set. This creates volume.
After curls set, use your fingers to break it up and make a more messy look



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