Magnum personalized ice cream pop up shop officially open in Bryant Park, New York City

MAGNUM New York, a global retail pop-up concept, featuring the Make My MAGNUM experience in Bryant Park

Magnum ice cream‘s limited-time pop up shop in officially open for business in Bryant Park! The shop gives you the option to dip your vanilla ice cream in milk or dark chocolate, top it with different toppings, and then drizzle it with MORE chocolate. Magnum has been taking this global pop up concept around the world, offering toppings unique to the cities they stop in–ones you won’t find at your fro-yo haunts: gold flakes at Cannes, seaweed in Shanghai, peppercorn in Sao Paulo, and of course, pretzels just for NYC. I met up with Kate Petridi, Magnum’s Head Pleasure Maker (this is a real title), to customize my own Magnum ice cream bars at 9 am — which oddly, didn’t feel as wrong as I thought it would. And PS, now you can too.

Petridi dips the MAGNUM Ice Cream vanilla bar in real Belgian milk chocolate

Customize your own bar at the MAGNUM pop up shop!


You can choose your own combo of toppings from nine ingredients, like coconut flakes, to honey roasted almonds, to goji berries. I chose to dip mine in real Belgian milk chocolate, then had a mix of the pretzels and chopped almonds and a pinch of sea salt muddled together before they were topped over my freshly dipped ice cream. Then I had a little more milk chocolate spread over the top, and finally, we ended by placing one of their unique Magnum ‘M’ chocolate medallions on top. It was as decadent as you may have imagined.

Making my own Magnum ice cream bar


It costs only $5 to make your own bar, and the shop will be around til September 30, 2013! A perfect pairing to a movie in the park this summer. Watchu waiting for??

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  1. Shahla wrote:


    Posted 6.14.13
  2. Miral wrote:

    I <3 Magnum and I love popbar! Totally going to check this out today!

    Posted 6.16.13

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