I recently attended the launch of Salvatore Ferragamo’s latest perfume launch for Incanto Bloom in Soho, where creator Sophie Labbé and CEO Luciano Bertinelli were present to give us the scoop on the new floral fragrance.

With Incanto Bloom, which launched this month, the luxury brand is hoping to target the young, metropolitan, fashion-savvy ladies. While it’s aiming at a younger clientele, they’re still keeping the elegance of the fashion house alive in the scent and even the design, with Ferragamo’s iconic Vara Bow as the cap of the bottle (I also love the opalescent white flacon of the perfume).

read more…

The essence of a woman who is incredibly free. She is not from Paris but Paris adopts her. Because she knows how to love, how to live.

I’m decidedly into floral scents, and while I initially thought the newly launched Kate Moss-fronted fragrance from YSL, Parisienne, would be too strong I’m actually digging. It has top notes of cranberry, midnotes of violet and base notes of sandalwood and vetiver.

read more…

A new survey published in The Independent shows men are “increasingly concerned about their looks and invest in products accordingly.”

The article lists out which types of products in the male beauty category are best sellers in China (creams and moisturizers from gf); France (French fragrance brands like Le Male by Jean Paul Gaultier or 1 Million by Paco Rabanne and hydrating/exfoliating face creams from Sephora); and the US.

Seems like guys from the US are into their skin, teeth, and colognes. Top sellers in the fragrance category came out to be the clasics like Acqua di Parma, Dolce & Gabbana’s Light Blue, and Armani’s Acqua di Gio. Sounds about right — I have yet to find a guy who isn’t currently going through — or at least have recently gotten over their — Acqua di Gio phase. Good cologne, but why not expand your horizons to one that, you know, doesn’t smell like every other guy? Hint: Lacoste, Givenchy Pi, Burberry Brit, John Varvatos.

read more…

Congrats Shaifa and Chris A.! You’ll be getting dibs on Bare Skin samples from Leslie Blodgett’s new perfume line, Perfume Diaries. Email to follow

Looking forward to more giveaways for you all — hopefully with the new BATF site launch!

read more…

Giveaway alert/Reader Appreciation Day (why not?):

I just received a sample of Leslie Blodgett’s premiere perfume, Bare Skin, from her Perfume Diaries line, and have a few more to spare Just.For.You.

Who says it doesn’t pay to read BATF?

read more…

All you Bare Escentuals, Bare Minerals makeup loyalists will especially love this…

Leslie Blodgett, CEO of the makeup brand that started the whole mineral makeup frenzy, Bare Escenutals, has officially launched her limited-edition perfume line, Perfume Diaries. The first perfume of the series, Bare Skin, is already out exclusively at Sephora. The perfume has top notes of freesia, midnotes of vanilla, and touch of sandalwood.

read more…