Introducing Benefit’s new skincare line (and their ridiculously cute offices!)

By Katie Hintz-Zambrano

Welcome to Benefits' new headquarters!

Benefits history all on a wall

One of the brand's mascots, Miss Dear Deer Cherie

The girliest industrial pipes you'll ever see

Last night we had the pleasure of being invited to Benefit Cosmetics‘ new headquarters in downtown San Francisco. As one can imagine, the space on the 20th floor of 225 Bush Street was a picture in girly-girl perfection, with soaring ceilings dripping with chandeliers and shades of pink everywhere. After taking in the humorous sculptures of brand mascots like Miss Dear Deer Cherie, and the industrial pipes that are supposedly flowing with the company’s signature shades like PosieTint and ChachaTint, we headed up to the penthouse where we were introduced to the company’s first-ever skincare line by Benefit’s heiresses Maggie and Annie Ford Danielson.

Benefit's new skincare line

Benefit's It's Potent! Eye Cream

The new B.Right! Radiant Skincare range, which will hit stores on April 1st, is comprised of 7 moisture-packed products: the Triple Performing Facial Emulsion SPF 15 PA++, Total Moisture Facial Cream, Moisture Prep Toning Lotion, It’s Potent! Eye Cream, Foamingly Clean Facial Wash, Refined Facial Polish, Remove It Makeup Remover, and the Ultra Radiance Facial Re-Hydrating Mist. While we haven’t had time to try out the offerings (which range in price from $21-$38 and feature a cool cucumber/floral scent), we have to say we are most excited about the Moisture Prep Toning Lotion, which one applies after she washes her face, but before she applies moisturizers. Supposedly, using a non-stripping toner before moisturizing helps your skin absorb even more lotion and stay hydrated longer. It’s also a step that most U.S. women haven’t known about — until now.

OK now, who else wants a job at Benefit? Any other Benefit fans out there excited for their new skincare line to hit stores?

More pics of their fabulous office below! *All pictures by Katie Hintz-Zambrano


Recent Comments


  1. shyema wrote:

    No, but seriously…are they taking job apps?

    Posted 2.25.11

Comments are closed.