CoverGirl’s #GirlsCan campaign and gift card giveaway!

It’s always a celebration of women and beauty with CoverGirl, but this month they’re taking it a step further with their #GirlsCan campaign. The company is donating $50,000 to Dress for Success, an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support, and the career development tools to help women thrive in work and life. For a limited time, you can find #GirlsCan packs at Walmart stores to promote the initiative. In light of this, they asked me two things: (1) to tell them about a ‘can’t moment’ I turned into a can, and (2) create an inspiring look using their products.

I was talking to a friend yesterday about how sometimes the future can look bleak after finishing a degree creative field in college — sometimes there isn’t a clear trajectory. When I graduated, it was a pre-Twitter, pre-Instagram era, where social media was still finding its footing. My understanding of a blog was nothing more than a personal diary written for public consumption which was confusing at the time. It was after my first internship at a magazine that I knew I was at the right place. But after a couple years, I felt like I wasn’t getting to write as much as I initially hoped for, and that’s when the idea of keeping a blog to me was born. Neither my ignorance on the tech/backend part of blogging inhibited my curiosity to what seemed to me the Wild West of the digital sphere. I didn’t think it would turn into anything except a fun space where I share musings on new beauty products and the food scene in NY, but it’s grown to so much more. It’s still what I initially set out to be but it’s also something that has helped me understand my own craft (whether that’s writing or cooking) and has been a vehicle to meet a lot more interesting people I ever thought. There is a lot of satisfaction in knowing I started something on my own without a lot of direction or peers that could advise on how to go about it — in a way the free range gave me a lot of room for error but space to learn.

Now for the look (trying to come up with a makeup look at 2 AM in your PJs is a fun exercise, especially when guests are over :)).

I started with BB cream and then used their TruBlend Fixstick Concealer in Medium Light to even out any dark spots to start. I’ve been so obsessed with CoverGirl Flamed Out Shadow Pencil in Ashen Glow Flame, so I covered my lids with the shadow (side note: this is so easy to use and doesn’t crease!!), then lined by upper lids with their Queen Collection Vivid Impact Eyeliner in Jade and the bottom inner lid with Perfect Point Plus Eyeliner in Black Onyx. I used their brown eye shadow pot in Dazzle in the crease and to smoke out my lower lid. Finally, I swiped their Professional All-in-One Mascara on the top and bottom lids. I used their Instant Cheekbones Contouring Blush in Peach Perfection on cheeks, and finished with Lip Gloss in Starlet Sand.

Want to try to create an inspirational look yourself? I’m giving away a $25 Walmart gift card so you can buy your own CoverGirl #GirlsCan mascara and more! TO ENTER:

1) Tweet “I entered to win a Walmart gift card from @beautyndfeast! Check out @CoverGirl’s #GirlsCan from this post http://ow.ly/EpC23 #giveaway”

2) Comment on this post’s on BATF’s Facebook page.

MAKE SURE you leave a comment below letting me know how you entered. Winner will be chosen and contacted Friday November 21st. Good luck!

Visit GirlsCanGiveBack.com and watch the video to learn more about #GirlsCan at Walmart.